The media & entertainment industry has always unlocked multiple profitable avenues in the past for brands to grow and drive sales. Today, over-the-top app development has taken things a notch above! They combine the massive reach of traditional pay-TV with the anytime-anywhere access & scale of the internet to launch an integrated business model for content creators, distributors and businesses worldwide.
So, if you too have been waiting to get onto this profitable bandwagon, now is the best time to take your step towards full-cycle OTT video app development. In this article, we will provide you with a complete checklist to develop & deploy a lucrative OTT app for your brand.
OTT App Development Outline:
Even if you have a stellar product offering superior features compared to competitors', effective marketing campaigns are necessary for gaining visibility amidst the cluttered digital landscape. Utilizing various channels such as social media platforms, influencer collaborations, search engine optimization (SEO), public relations initiatives, and targeted advertising campaigns helps drive awareness while expanding your user base organically over time.
How To Develop An OTT Video Streaming App?
Developing an innovative application requires a team of highly skilled technical professionals with a deep understanding of the latest tools and technologies. However, to ensure that the solution meets your business needs, there are few steps you must consider as mentioned below:
1) Define your Niche
It’s not a walk in the park to build content for all niches and accomplish overnight success. It is vital to spend time pinpointing the right target audience before entering this vertical. This helps provide clarity on the innovation and value your app can offer for the specific niche.
2) Build Your Content Repository
Content is the soul of any such app. It is wise to design and build a content inventory keeping in mind the mood, interest and inclination of your subscribers. It is the foundation of your app that must be updated on a regular basis to stay relevant as it is the key to keep the users engaged.
3) Choose a Business Model
The next step to build the app requires you to choose the right business model. In our experience, there exist primarily four types of video streaming monetization models followed by the top media companies;
- SVOD (Subscription Video on Demand):
Users view the entire range of your video content offering in return for a recurrent fixed called the subscription fee. Netflix, Amazon Prime are popular examples of this type of model. - TVOD (Transactional Video on Demand):
It is essentially a pay-per-view model, where the log-in is free but the users will have to pay to view and download a certain piece of content. Apple’s iTunes, Sky Box Office are some of the examples of this model. - AVOD (Ad-Supported Video on Demand)
An ad-centric digital video service model is successful for platforms with huge viewership. While access to major content is free for the users it is still advertising-driven within the content. YouTube can be considered as a good example of this type of model. - Hybrid Models
As the name suggests, this model is a combination of the other three business models. While creating your custom platform, you might want to address a different segment of users with some;- Want to access the videos for free
- Want unlimited access to a video library
- While few just want to pay for the content they access
To generate high revenue from the app, you can decide the model based on your business need.
4) Go for a Video Streaming App that is Custom-made for Your Business
Building an OTT app from scratch comes at the cost of massive time and resources. So, if you want to hit the market quickly while staying within your budget, then you can consider leveraging a customizable ready framework that can quickly accommodate all your business needs and goals.
We have a robust streaming framework that includes a standardized selection of features to serve all the video engagement needs of even the most demanding industries. Based on your unique business needs, we can customize within weeks and deploy a profitable OTT solution. All this at a fraction of the cost – and faster than you can imagine!
The Pros of Leveraging a Customizable Streaming Platform
- Room to start small – Investing in OTT development can be downright costly for SMEs and startups on a tight budget. And, building an app from scratch may add up to the expenses of the technology stack, resources, timeline and other costs of executing or outsourcing the project. As opposed to that, an easy-to-customize & quick to deploy video streaming platform allows you to validate your business idea swiftly and economically.
- Faster time to market – A ready framework that can be customized to your business needs in just a few weeks enables you to start generating revenue sooner. You can publish your content quickly and monetize videos within hours of creating an account!
- Lower Upfront Cost – The biggest benefit of choosing a quick-to-customize solution is that it comes at a fraction of the cost of end-to-end ott software development!
OTT Movie Platform Development Technical Support
Why Choose Our OTT App Development Services?
For more than one decades, we have been using the latest technologies to deliver breakthrough solutions for clients. In an industry shaped by evolving consumer behavior, we understand that customized and personalized content experience matters.
Leverage our proven domain expertise – full-fledged consulting and development services to identify, assess and deploy custom software solutions with end-to-end integrations. We understand the ins and outs of most common business workflows and can help you out at each step of the way, from video ingestion to management to monetization.
